06Digital strategy for small businesses
Digital consulting
You don’t always need a new website. Sometimes you need to understand what isn’t working, where to invest and how to move online. I help you make informed choices about your digital presence, starting from your goals and budget.
- Where
- In person between Siena and Florence, or online
- For
- Small businesses and professionals
- Outcome
- A plan with priorities and budget
Strategy before technology
Strategy before technology
Many businesses spend on tools, subscriptions and advertising without a clear plan. We start with an audit of your website and online presence, look at what competitors are doing and find out where potential customers are lost.
From there we build a plan with priorities and budget: what to do now, what can wait and what isn’t needed. I recommend the tools that best fit your business, not the most fashionable ones.
Chianti is my home and I know how businesses here work: restaurants, wineries, farm stays and professional studios have different needs, and the strategy has to reflect that.
Who it’s for
Who it’s for
Anyone who doesn’t know where to start
Website, social media, Google, e-commerce: we sort it out and decide what you really need.
Anyone who invested without results
We work out why a website or campaign didn’t work and how to recover.
Anyone choosing between proposals
I help you compare quotes and solutions clearly, before you sign.
What’s included
What’s included
Audit of your current website
Speed, content, SEO and usability: what works and what doesn’t, explained without jargon.
Tailored digital strategy
Concrete goals and the actions to reach them, suited to your business.
Choosing the right tools
Platforms and services that fit your needs and budget, without unnecessary subscriptions.
Competitor analysis
What businesses like yours do online, and where you can stand out.
Budget and priority planning
A clear order of work, so you invest first where it matters most.
How I work
How I work
Meeting
In person between Siena and Florence or online: you tell me about your business, goals and doubts.
Analysis
I study your website, online presence and competitors.
Plan
I present a plan with priorities, timing and budget, clearly explained.
Ongoing support
If you like, I follow the implementation or help you choose suppliers.
Related projects
Related projects
Some of the work where I used this service.
Frequently asked questions
Frequently asked questions
How does a consultation work?
We start with a meeting, in person between Siena and Florence or online, where you tell me about your business and goals. Then I analyse your website and online presence and present a plan with clear priorities.
Do I have to rebuild my website?
No. Targeted changes to the existing site are often enough, and I will tell you so honestly.
Is consulting suitable for a small business?
Yes: with a limited budget it is even more important to invest in the right things.
06Let’s talk
Have a project in mind?
Tell me what you need: I’ll reply with a clear proposal, no strings attached.