04SEO in Tuscany
SEO and performance
A beautiful website nobody can find is useless. I optimise technical structure, speed and content so that people searching for your services on Google, in your area and beyond, find you.
- Where
- Siena, Florence, Chianti and remotely across Italy
- Scope
- Technical, local and AI search
- Monitoring
- With Google Search Console
Getting found by the people looking for you
Getting found by the people looking for you
SEO starts with the technical basics: fast pages, a clear HTML structure, titles and descriptions written for people and for Google, plus sitemaps and structured data that tell search engines who you are and what you offer.
For a local business, what matters most is showing up when someone searches for a service in their area. I write texts, titles and structured data with local searches in mind, such as “in Siena” or “in Chianti”.
More and more people ask questions to AI-powered search engines. Clear, well-structured content helps you appear there too: it is the work I did for Glam Events in Tuscany, an events and wedding agency in Tuscany.
Who it’s for
Who it’s for
Anyone whose website brings no enquiries
I find out why the site doesn’t appear in searches and what to change to bring visits and enquiries.
Local businesses
Restaurants, wineries, farm stays and studios that want to be found by people searching in their area.
Anyone about to rebuild their site
I set up SEO from the start, so the new site launches with a solid structure.
What’s included
What’s included
Technical on-page optimisation
Titles, headings, internal links and images fixed page by page.
Semantic HTML structure
Clean code that search engines and screen readers understand effortlessly.
Schema.org structured data
Information about your business, services and content in a format Google and AI read directly.
Meta tags and Open Graph
Descriptions for search results and polished previews when the site is shared on social media.
Sitemap and robots.txt
The instructions that help Google find and index all the right pages.
Monitoring with Search Console
Setup and data checks to see how people find you and what to improve.
How I work
How I work
Site audit
I check speed, structure, content and current rankings, and look at what competitors do.
Priorities
I present the work in order of importance, with clear timing and costs.
Implementation
I fix the technical aspects and content, directly on the site or together with whoever manages it.
Monitoring
I follow the results in Search Console and adjust course when needed.
Related projects
Related projects
Some of the work where I used this service.
Frequently asked questions
Frequently asked questions
How long before I see results?
Technical fixes take effect as soon as Google re-reads the pages, but rankings grow over time, usually over a few months. Be wary of anyone promising the first page in a few days.
Is SEO included when you build a website?
Every website I build has basic SEO: semantic structure, speed, meta tags and a sitemap. For more advanced strategies we can plan dedicated work.
Can you optimise a website you didn’t build?
Yes. I start by auditing the current site and propose the work in order of priority.
What is GEO?
Generative Engine Optimization: optimising content so that AI-powered search engines, such as Google’s AI answers or ChatGPT, understand and cite it.
04Let’s talk
Have a project in mind?
Tell me what you need: I’ll reply with a clear proposal, no strings attached.