02Wine shop in Gaiole in Chianti — Since 2003
La Cantinetta del Chianti
For a wine shop in the centre of Gaiole in Chianti: a new, fast website with the colours of wine and more than 200 labels to discover.
- Location
- Gaiole in Chianti
- Role
- Design, development and launch
- Sector
- Wine shop
- Status
- Online · lacantinettadelchianti.it
The project
The project
La Cantinetta del Chianti is a wine shop in the centre of Gaiole in Chianti, open since 2003: local and international wines, regional products, tastings and aperitifs.
The owner needed to replace a website that had become old and slow. I handled the whole project, from design to launch.
The direction
The direction
The colours of wine and the cellar: merlot red for buttons, dark burgundy for contrasting sections, gold for details, on a cream background. Calligraphic italic headings and, between sections, wine quotes requested by the client.
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The weekly pick
The homepage shows a selection of featured wines. To change it, you just mark wines as “featured” in WordPress.
Wineries, region by region
On the Wines page, wineries are grouped by origin: Chianti Classico, the rest of Tuscany, other Italian regions, France and the rest of the world, plus spirits and liqueurs. Each group opens as an accordion.
Stories and photographs
Stories about the area and the wine shop, such as the legend of the Black Rooster, and photo albums you can browse and open full screen.
07 / SYSTEM
What you don’t see
Content from WordPress
Wines, products, wineries and albums are managed in WordPress. The site updates itself within a minute.
In Italian and English
Every page has an English version.
Fast
Server-rendered pages and optimised images, replacing an old, slow website.
On every screen
08 / TECH
For the curious: how it’s built
Frontend
Next.js 16 with React 19 and TypeScript. Interface built with Material UI, animations with Framer Motion. Hosted on Vercel.
Headless WordPress
WordPress on Cloudways only stores the content: the site reads it through the REST API, with dedicated content types for wines, products, wineries and albums and ACF custom fields.
Always up to date
Pages are regenerated automatically at most every 60 seconds, so changes made in WordPress go live without redeploying the site.
Two languages
Italian and English with next-intl, with WordPress content requested in the page’s language.
Gallery
Photo albums with a full-screen lightbox.
SEO and privacy
Sitemap, robots and metadata for every page in both languages. Cookies and consent managed with iubenda.
07Let's talk
Your project could be the next one
Tell me your idea and let's bring it to life together.