05Web design in Tuscany
Web design and UI/UX
I design the user experience before writing any code. Wireframes, prototypes and design systems for a website that is not just beautiful, but clear and intuitive for its visitors.
- Where
- Siena, Florence, Chianti and remotely across Italy
- Tools
- Figma
- Stages
- Wireframes, prototypes, design system
Design first, then code
Design first, then code
Good design isn’t decoration: it means deciding what to show, in what order and how to guide people to what they are looking for. That is why I start from the page structure, with simple wireframes we review together.
Then I define the style, meaning colours, typefaces and components, starting from your business’s identity. For TecnoChianti it became a typographic architecture with a single colour, terracotta; for La Cantinetta del Chianti, the colours of wine and a calligraphic italic.
I handle both design and development, so what you approve in the prototype is what you will see online, on every screen.
Who it’s for
Who it’s for
Anyone starting from scratch
New businesses or projects that need a clear website from day one.
Anyone refreshing their online image
Dated websites that no longer represent the business or that visitors struggle to use.
Anyone who already has a logo and colours
I translate your existing visual identity into a consistent website, from pages down to individual buttons.
What’s included
What’s included
Wireframes and interactive prototypes
Page layouts and clickable prototypes to try the website before it exists.
Consistent design system
Colours, typefaces and components defined once and used everywhere, for a tidy site that is easy to grow.
User experience research
Understanding who will visit the site and what they look for, to organise content and journeys.
Mobile-first responsive design
I design for phones first, where many visits come from, then for larger screens.
Collaboration in Figma
I share the screens in Figma, so you can view and comment on them from your computer.
How I work
How I work
Listening
We talk about your business, audience and goals, and I gather the materials you already have.
Wireframes
I define the page structure and we review it together.
Design and prototype
I apply the style and prepare a prototype, which we refine until you are happy.
Development
The approved design becomes the website, with previews along the way.
Related projects
Related projects
Some of the work where I used this service.
Frequently asked questions
Frequently asked questions
Will I see the site before development?
Yes. We review wireframes and mockups together and refine them until you are happy, before a single line of code is written.
Do you work with Figma?
Yes, I design and share the screens in Figma, so you can view and comment on them directly.
Can you start from my logo and colours?
Of course. If you already have a visual identity I use it as the basis; if not, we define the site’s colours and typefaces together.
Is design included when you build a website?
Yes, in my projects design and development go together: I design the interface and then build it.
05Let’s talk
Have a project in mind?
Tell me what you need: I’ll reply with a clear proposal, no strings attached.